_Last updated: October 19, 2026_
North Billerica Smiles ("we", "us", or "our") operates the website https://start.northbillericasmiles.com and www.northbillericasmiles.com (the "Site"). This Privacy Policy explains how we collect, use, and protect the personal information you provide when you use the Site, request an appointment, or communicate with our office by phone, email, or text message.
Information we collect
When you request an appointment, join our membership plan, or contact us, we may ask for personally identifiable information including your name, phone number, email address, preferred appointment times, and any message you choose to send. We also collect standard log data such as your IP address, browser type, the pages you visit, and the date and time of your visit.
Please do not send protected health information through our website forms. Clinical and insurance information is collected in the office and handled under our HIPAA Notice of Privacy Practices.
How we use your information
We use the information you provide to respond to your request, schedule and confirm appointments, send appointment reminders, answer your questions, process membership plan enrollment, and improve our Site and services. We may contact you by phone, email, or SMS text message at the contact information you provide.
SMS / text messaging
If you provide your mobile number and opt in, North Billerica Smiles may send you SMS text messages related to your appointment request, appointment reminders and confirmations, scheduling follow-up, and occasional practice updates or offers.
- Consent: You consent to receive text messages by checking the consent box on our forms, by texting our office, or by providing your mobile number to our staff and agreeing to receive texts. Consent is not a condition of purchasing any goods or services.
- Message frequency: Varies based on your appointments and requests.
- Message and data rates may apply. Check with your mobile carrier for details.
- Opting out: Reply STOP to any message at any time to unsubscribe. You will receive a one-time confirmation that you have been opted out. Reply HELP for help, or call us at 978.262.0023.
- No third-party sharing: Mobile information and SMS opt-in consent will not be sold, rented, or shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties, except for vendors and service providers acting on our behalf to deliver the messages.
- Carriers are not liable for delayed or undelivered messages.
See our SMS Terms for the complete program terms.
Cookies and analytics
Our Site may use cookies and similar technologies to remember your preferences and understand how visitors use the Site. You can refuse cookies in your browser settings, though some portions of the Site may not function as intended.
Service providers
We may employ third-party companies to facilitate our Site, deliver messages on our behalf (including our practice management, email and SMS providers), or analyze how our Site is used. These parties have access to your personal information only to perform tasks on our behalf and are obligated not to disclose or use it for any other purpose.
Security
We value your trust and use commercially acceptable means to protect your personal information. No method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
Children's privacy
Our Site is not directed to children under 13, and we do not knowingly collect personal information from children online. Appointment requests for minors should be submitted by a parent or guardian.
Your choices
You may request to review, update, or delete the personal information we hold about you by contacting our office. You may opt out of marketing emails using the unsubscribe link in any message and opt out of text messages by replying STOP.
Changes to this policy
We may update this Privacy Policy from time to time. Changes are effective when posted on this page with a new "Last updated" date.
Contact us
North Billerica Smiles 315 Boston Rd, Billerica, MA 01862 978.262.0023